Rhum Damoiseau in China
It is now 3 years since Rhum DAMOISEAU first set out to conquer the Chinese market, where rhums agricoles had no presence.
We decided to work with the importer, Vins Sélection who also handles imports for Martinique's Rhum JM, with whom we work closely in mainland France through our distribution company Spiridom.
We began by targeting China's expatriate population. Our importer distributed our rums to restaurants, hotels and trendy bars where we organised Caribbean-themed evenings to promote T-punch, Mojito and Planteur cocktails.
Damoiseau rums are currently listed at more than 60 establishments in Shanghai and a good one hundred in Beijing, Shenzhen and Hangzhou, as well as retailing in a number of supermarket chains such as Carrefour.
The Damoiseau brand has gradually built up a good name for itself through its themed evenings which are now attracting a growing Chinese clientele.
Our aim now is to build on our reputation by introducing our vieux and hors d’âge rums which regularly win awards at trade shows such as the Concours Géneral Agricole de Paris.
We are working in close collaboration with all French bodies represented in China such as the Embassy, the Consulate and a number of organisations.
It is also very likely that we will be a partner of the French Pavilion at the 2010 World Expo in Shanghai.
If you are interested in Rhums Damoiseau and would like to add them to your list, please contact Cyril Pilard, managing director of VINS SELECTION, at the following e-mail address: firstname.lastname@example.org